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We ALL sell!



Hiring, everybody's favorite activity. 

I hope you can detect that sarcasm. 

We're in the middle of an interview and my prospect says one of the things I hate to hear the most. "I can't sell."  Mind you, this is a front office position. My immediate thought is to scream "Get the fuck out!" but I maintain my composure and shut down mentally for the duration of our conversation. There were so many problems with that short sentence. In a small business, everyone sells.

Matter of fact, in every business.... everyone sells!

Hearing someone utter that self defeating phrase pisses me off to no end.  It's almost like listening to fingernails scratching a chalk board! When I hear someone say something like this, it tells me three main things. 1) Your self image sucks. 2) You're too lazy to learn a skill set 3) You you don't know what you really do. Every job you've ever had in your life required your to learn or possess a certain set of skills......and we ALL sell something!

Here's the skinny. We all sell a product, service, or the worst of the three... time. If you have a business, you sell a product or service. There's no exception. think about it, No sales? No business!

 If you sell your time, a resource you can never get more of, you're literally letting a company buy a piece of your life...and for what? A few bucks an hour?

Oh, you're on salary...you get the same amount no matter how much you produce, am I right?

I know, this may be an unpopular opinion, but if you think for a second without being defensive I believe you'll understand my point. In no way am I disrespecting anyone's way of making a living, but I encourage you seriously consider what I'm sharing with you. Whether you like it or not, we all sell something. Even when you're going on a job interview, like the aforementioned prospect, your goal is to sell the employer ...YOU! 

Remember..

We ALL sell !

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